We Are GC Footwear
For 15 years, we have been designing and producing custom shoes and socks that connect and inspire – based in Berlin, serving customers worldwide, with a commitment to simply doing things well. In our own production, we create tailor-made products, from prototypes to large-scale series, from functional to exclusive.
What drives us: new ideas, reliable processes, and a team that thinks ahead. Innovation is not just a buzzword for us – it’s part of our daily work, alongside a hands-on mentality and genuine partnership at eye level. We don’t just make ordinary shoes and socks – we create experiences!
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More InformationProducts for Brands with Personality
Whether for companies, sports clubs, events, hotels, or promotional product retailers, our footwear solutions are custom, high-quality, and versatile. From slide sandals and flip-flops to house shoes and socks, we design and produce products that perfectly match our customers’ needs – functional, eye-catching, or fully on-brand. We focus on short lead times, in-house production, small and large quantities – and solutions that think ahead. Whether it’s merch for the next sports event, guest shoes for the hospitality industry, or employee gifts for companies, we deliver footwear that makes an impression.
Our DNA – This Is How We Work!
We stand for authenticity and versatility. We value open communication and genuine partnerships – at eye level and with a deep understanding of our customers’ needs. Integrity, creativity, efficiency, and respect shape our daily work. Our goal: to redefine footwear. With innovative designs and creative solutions, we set new standards in quality, style, and functionality – inspiring customers worldwide.
Driven by Passion from the Start
How an idea became an independent footwear brand.
From Adventure to Idea – The Roots of GC
In 2008, founder Mathias discovered custom-painted sandals on a Kilimanjaro trek in Tanzania – handmade from old tires, sold right by the roadside. The mix of creativity, craftsmanship, and individuality captivated him. After university, he moved to Berlin, where in 2010/2011 he founded myflipflops GmbH – aiming to create custom flip-flops for consumers, brands, and companies. The first step toward GC Footwear – made for brands.
The Path to Our Own Production
Numerous printing shops and shoe manufacturers failed to deliver – prints didn’t last, and quality was inconsistent. In 2012, Mathias took matters into his own hands: he ordered the first printing systems from the USA and began conducting initial tests on shoes directly in Berlin. The foundation for our own production was laid – with a commitment to doing it better.
From Start-Up to Sought-After Partner
With growing media attention, the first B2B inquiries soon followed. In 2014, we supplied the German national football team for the World Cup – a milestone that caught the attention of many other prominent brands. Production reached its limits, so in 2016 we moved to larger facilities and expanded to 350 sqm. The journey: always moving forward.
First Trade Shows and Product Expansion
In 2018, we showcased our products for the first time at trade fairs such as PSI and GDS in Düsseldorf – receiving great feedback. The ability to produce small quantities via express was especially well received. New products like hotel shoes and socks also expanded our range – making us even more versatile.
Resilient and Future-Focused
2020 brought major challenges with COVID-19: closed hotels, stadiums, swimming pools – and no events or celebrations. But instead of standing still, we invested in new products and a stronger online presence. With success – in 2023, we expanded our space again and added an extra 250 sqm of office space.
Heading Into New Markets
2025 is all about growth: with international projects, product innovations, a brand rebranding, and a website relaunch, we are laying the foundation for the next steps. Clear presence, strong products, new markets – we keep moving forward.
Comprehensive Service
Tailored solutions – flexible, efficient, direct.
Consulting
We guide our customers from the initial idea to a market-ready product – with expert advice, creative concepts, and thoughtful design. Our expertise spans product development, graphics, and final implementation.
Production
Whether prototypes or series production – thanks to our in-house facilities, we can work flexibly, quickly, and with guaranteed quality. Express production and comprehensive quality management ensure precise results, even on tight schedules.
Logistics
We handle the entire logistics process: from import, export, and customs clearance to fulfillment and distribution. This ensures smooth operations and on-time deliveries – both nationally and internationally.
Additional Services
From material testing and certifications to PoS solutions, financing, and procurement consolidation, we take a holistic approach and offer services that go far beyond the product – including for wholesale.
Memberships & Partners
A Look Inside the Company
From start-ups to spa resorts, we deliver tailored solutions, aligned with design, functionality, and standards.
Production
Whether for online printers, Bundesliga clubs, DAX companies, or renowned 5-star hotels – we handle finishing and parts of the production ourselves, including at our Berlin site. With our own machinery, a high degree of customization, and fast response times, we deliver tailored quality. Our partner factories at home and abroad are regularly inspected in person – ensuring reliable standards and full control.
Sustainability
We approach sustainability from materials to shipping: using natural rubber, recycled EVA, OEKO-TEX® certified yarns, and eco-friendly inks. Production runs on green electricity, shipments are climate-compensated – as plastic-free as possible and in recyclable or compostable packaging. Waste is recycled, and processes are continuously optimized. This is how we combine quality with responsibility – step by step.
Services
We support our customers every step of the way – from the initial idea to the finished product: with consulting, product development, and prototyping. We produce on express schedules, inspect materials, print, pack, and label on-site. Storage, order picking, customs clearance, as well as import and export are handled reliably. Design and quality control are also standard for us – efficient, precise, and flexible.
Trade Shows
We regularly participate in international trade fairs – including Myvendo in Denmark, PSI in Düsseldorf, Promo Show in Warsaw, Supplier Days in the Netherlands, Merchandise Messe Hamburg, marke[ding] in Vienna, as well as in-house fairs of leading retailers. For us, trade shows are not just a formality, but an opportunity for direct exchange, feedback, and inspiration – always bringing new ideas along.
Working at GC Footwear
Whether it’s an internship, career change, student job, or direct entry, there are many ways to become part of our team at GC Footwear. Exciting tasks and real opportunities to shape things await in areas such as Purchasing & Sourcing, Production, Logistics, Graphics & Design, Office Management & HR, or Sales.
As a growing company, we offer not only a diverse work environment but also attractive benefits – from bike leasing to an extra day off on your birthday.
Sounds like a match? Explore our open positions on the careers page.